What Will You Study

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This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations. Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus.

With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics and will learn the latest methods in areas such as forecasting, data mining, marketing analytics and marketing research methods.